The Business of Art: Why I Only Hold One Sale a Year

A softer, behind-the-scenes look at sustainable creativity

Every year, as winter rolls in and the studio gets quieter, I take a moment to look back at the paintings that moved through my hands and into new homes. It always amazes me how much a year holds , the seasons I painted through, the places that inspired me, the collectors who supported the work, and the unexpected turns that shaped my creative rhythm.

And somewhere in that reflection, one truth always rises:

Art thrives in spaciousness, not scrambling.

That’s why I’ve made the intentional decision to hold just one sale a year.

Not because of scarcity.

Not because of urgency.

Simply because it keeps my business and my creativity aligned.

Here’s the softer story behind that choice:

Creativity Needs Integrity, Not Discounts

Every painting takes hours of layering, scraping, palette-knife carving, drying time, color-mixing, and emotional bandwidth. It’s a full-body process.

If I discounted constantly, I’d start to feel disconnected from the true value of my work.

And I’d lose the grounded pace that makes each piece feel alive.

One annual sale lets me honor the art and celebrate the people who collect it without diluting either.

Collectors Deserve Clarity

Many of my collectors come back again and again, building quiet little collections over the years.

Holding a single winter sale means:

• they always know when to expect it

• it never feels gimmicky

• there’s no pressure to “wait for the next one”

• the relationship stays elegant, not transactional

It becomes a seasonal tradition, not a marketing tactic.

A Moment of Appreciation

My winter sale is my way of saying:

Thank you.

For supporting my art.

For showing up, year after year.

For letting my paintings become part of your homes and stories.

It’s the one moment each year where I open the doors a little wider and invite people in.

No urgency.

No flashing graphics.

Just a quiet, generous gesture.

A Sustainable Business Is a Creative One

Consistent pricing the rest of the year allows me to:

• take creative risks

• explore new series

• invest in materials

• keep my studio running

• and show up fully for the work

One sale a year keeps everything steady: financially, creatively, emotionally.

It’s the structure that protects the art.

This Year’s Winter Sale Is Live

If you’ve been eyeing a painting, a Seascape, a Grande Italy, a Redwood cathedral, a coastal study, this is the moment.

The sale is already applied at checkout, quietly, without fanfare.

Exactly how I like it.

And whether you purchase something or simply enjoy the work:

thank you for being here.

It means more than you know.